10 Proven Ways to Use Google Business Profile to Attract More Customers
Google Business Profile is a powerful tool for small businesses. It helps you get found online and attract more customers. In 2025, local searches like “near me” dominate how people find businesses. A well-optimized Google Business Profile ensures your business stands out.
Table of Contents
This blog shares 10 proven strategies to use Google Business Profile effectively. Each tip is simple, budget-friendly, and designed to drive foot traffic and sales. Let’s dive in!
What is Google Business Profile?
A Google Business Profile is an essential tool for local businesses aiming to increase their online presence. Formerly known as Google My Business, it allows business owners to manage how their company appears on Google Search and Maps. By optimizing this profile, businesses can significantly improve local SEO marketing and attract more customers.
Creating a Google Business Profile helps potential clients find key information at a glance, such as business hours, address, contact details, and services offered. This visibility is crucial for small and local businesses that rely on community engagement. With a well-maintained profile, businesses can appear in local search results, maps, and even in the Google Knowledge Panel.
To attract more customers, businesses should regularly update their profile with high-quality images, customer reviews, and posts about promotions or events. Positive reviews and timely responses also build credibility and encourage people to choose your business over competitors.
Following Google My Business tips, such as verifying your location, adding accurate categories, and including keywords related to your services, enhances local business visibility. These small efforts can make a significant difference in search rankings and foot traffic.
In short, a Google Business Profile is a free yet powerful tool that helps local businesses improve online visibility, engage with customers, and drive growth. For any business aiming to thrive in a competitive local market, leveraging this platform is no longer optional—it’s essential.
Pairing GBP with a listing on Dhurla boosts your visibility even more.
Why Google Business Profile Matters in 2025
As we move through 2025, local businesses are facing increased competition, both online and offline. A Google Business Profile has become a critical tool for improving local business visibility and reaching potential customers in the surrounding area.
One of the key advantages of a Google Business Profile is its impact on local SEO marketing. By optimizing your profile, businesses can appear higher in search results and on Google Maps when users look for relevant products or services nearby. This directly helps attract more customers who are actively searching for what you offer.
Staying updated with Google My Business tips is essential in 2025. Regularly posting updates, adding photos, collecting and responding to reviews, and verifying business details improve credibility and engagement. These efforts signal to Google that your business is active and trustworthy, boosting your search ranking.
Another benefit is convenience. Customers can quickly access your contact information, directions, hours, and offerings directly from the profile, making it easier for them to choose your business over competitors.
In short, a well-maintained Google Business Profile is no longer optional—it is a necessity for local businesses in 2025. By leveraging this free tool, companies can enhance local business visibility, improve their SEO, and ultimately attract more customers, ensuring they remain competitive in a rapidly evolving digital marketplace.
1. Claim and Verify Your Google Business Profile
Claiming your profile is the first step. It ensures you control your business’s information.
Why It Works
A verified profile signals trust to Google and customers. It also lets you update details and respond to reviews.
How to Do It
- Go to Google Business Profile.
- Search for your business.
- Claim it by following Google’s verification process (e.g., postcard or phone).
- Verify within 14 days to activate your profile.
- Add your Dhurla listing link for extra visibility.
Pro Tip
Double-check your business name and address. Consistency with Dhurla boosts SEO.
2. Complete Every Section of Your Profile
A complete profile attracts more clicks. Missing details make your business look unprofessional.
Why It Works
Google favors complete profiles in search results. Customers trust businesses with full information.
How to Do It
- Add your business name, address, and phone number (NAP).
- Include your website and Dhurla listing link.
- Select the correct business category (e.g., “Restaurant” or “Plumber”).
- Add hours, services, and a description with local keywords.
- Upload high-quality photos of your business.
Pro Tip
Use keywords like “best coffee shop in [city]” in your description. It helps with local SEO.
3. Add High-Quality Photos
Photos make your Google Business Profile pop. They show customers what to expect.
Why It Works
Visuals grab attention. Profiles with photos get 42% more requests for directions and 35% more website clicks, per Google.
How to Do It
- Upload 5-10 photos of your storefront, products, or team.
- Add a cover photo that reflects your brand.
- Include interior and exterior shots.
- Update photos monthly to keep your profile fresh.
- Link to your Dhurla listing for more exposure.
Pro Tip
Use a smartphone with a good camera. No need for professional photography.
4. Encourage Customer Reviews
Reviews are critical for attracting customers. They build trust and improve rankings.
Why It Works
Positive reviews influence buying decisions. Google also ranks profiles with more reviews higher.
How to Do It
- Ask happy customers to leave a review.
- Share a direct review link from your GBP dashboard.
- Respond to all reviews, positive or negative.
- Encourage reviews on your Dhurla listing too.
- Avoid offering incentives for reviews (against Google’s rules).
Pro Tip
Send a follow-up email with a review link after a purchase. Make it easy for customers.
5. Post Regular Updates
Google Business Profile lets you post updates like a mini social media feed. Use it to engage customers.
Why It Works
Posts keep your profile active. They show up in search results and attract clicks.
How to Do It
- Post weekly about events, offers, or new products.
- Use clear, short text (100-200 words).
- Add a photo or video to each post.
- Include a call-to-action (e.g., “Book now!”).
- Promote your Dhurla listing in posts.
Pro Tip
Create “Offer” posts for discounts. They get more clicks than regular updates.
6. Optimize for Local SEO
Local SEO helps you rank higher in “near me” searches. Google Business Profile is a key tool for this.
Why It Works
Consistent NAP and keywords boost your ranking. Customers find you when searching locally.
How to Do It
- Use local keywords in your profile (e.g., “dentist in [city]”).
- Ensure NAP matches your website and Dhurla listing.
- Add your city or neighborhood to your description.
- Update categories if your services change.
- Encourage local reviews to strengthen signals.
Pro Tip
Use Google’s “Attributes” feature (e.g., “wheelchair accessible”) to attract specific customers.
7. Use Google Business Profile Insights
Insights show how customers find and interact with your profile. Use them to improve your strategy.
Why It Works
Data reveals what works. You can focus on tactics that drive traffic and calls.
How to Do It
- Check Insights in your GBP dashboard monthly.
- Track searches, views, and actions (e.g., calls, website clicks).
- See which posts get the most engagement.
- Adjust based on data (e.g., post more photos if they drive clicks).
- Monitor traffic to your Dhurla listing.
Pro Tip
Focus on “Direct” and “Discovery” searches in Insights. They show how customers find you.
8. Add Products or Services
Google Business Profile lets you showcase products or services. This helps customers know what you offer.
Why It Works
Listing products or services makes your profile more informative. It can drive direct sales.
How to Do It
- Add products with prices, photos, and descriptions.
- List services with clear details (e.g., “Haircut – $30”).
- Update regularly to reflect new offerings.
- Include a link to your Dhurla profile for more details.
- Use keywords in descriptions for SEO.
Pro Tip
Highlight your top-selling product or service. It grabs attention first.
9. Respond to Questions and Messages
Customers can ask questions or send messages via GBP. Quick responses build trust.
Why It Works
Fast replies show you’re reliable. They also encourage customers to choose you.
How to Do It
- Enable messaging in your GBP settings.
- Respond to questions and messages within 24 hours.
- Use a friendly, professional tone.
- Direct customers to your Dhurla listing for more info.
- Save common responses to save time.
Pro Tip
Set up notifications for new messages. You’ll never miss a customer inquiry.
10. Promote Your Profile Everywhere
Your Google Business Profile needs visibility. Share it across all your channels.
Why It Works
Promoting your profile drives more views. It also encourages reviews and engagement.
How to Do It
- Share your GBP link on social media, emails, and your website.
- Add it to your Dhurla listing.
- Include it in email signatures and business cards.
- Ask customers to check your profile for updates.
- Post about your profile during events or promotions.
Pro Tip
Create a QR code for your GBP link. Add it to flyers or receipts for easy access.
Common Mistakes to Avoid with Google Business Profile
A Google Business Profile is a powerful tool for enhancing local business visibility and attracting new customers, but many businesses make avoidable mistakes that limit its potential. Understanding these pitfalls can help you maximize the benefits of this platform.
- Incomplete Profile: Missing details reduce clicks. Fill every section.
- Inconsistent NAP: Mismatched info confuses Google. Match your Dhurla listing.
- Ignoring Reviews: Unanswered reviews look unprofessional. Respond to all.
- Rare Updates: Stale profiles rank lower. Post weekly.
- Wrong Category: Choosing an unrelated category hurts SEO. Pick the best fit.
One common mistake is incomplete or inaccurate information. Failing to update your address, phone number, business hours, or website can confuse potential customers and hurt your local SEO marketing efforts. Keeping details current ensures searchers can easily reach you and improves trust.
Ignoring customer reviews is another error. Positive reviews can help attract more customers, while unanswered negative feedback may damage credibility. Regularly monitoring and responding to reviews shows engagement and professionalism.
Neglecting visuals is also a frequent misstep. Businesses that don’t add high-quality photos or videos miss opportunities to showcase products, services, or store ambiance. Images enhance local business visibility and encourage customers to choose your business over competitors.
Overlooking GMB tips, such as posting updates, using relevant keywords, and verifying your location, can also limit your profile’s performance. Active and optimized profiles are more likely to appear in local searches and on Google Maps.
In short, to make the most of a GMB, avoid incomplete information, ignored reviews, low-quality visuals, and inactivity. By addressing these common mistakes, businesses can improve their local SEO marketing, enhance visibility, and successfully attract more customers.
Advanced Tips to Maximize Google Business Profile
Once you master the basics, try these advanced strategies:
Use Google Posts for Events
Events posts attract local customers. They’re perfect for sales, launches, or community events.
How to Do It
- Create an “Event” post with date, time, and details.
- Add a photo and call-to-action (e.g., “RSVP now!”).
- Promote your Dhurla listing in the post.
- Share the post on social media for extra reach.
Why It Works
Events create urgency. They drive immediate action from customers.
Leverage Q&A Section
The Q&A section lets customers ask questions publicly. Proactively answer common ones.
How to Do It
- Add 5-10 FAQs to your profile (e.g., “Do you offer delivery?”).
- Use keywords in answers for SEO.
- Monitor new questions weekly.
- Link to your Dhurla listing for more details.
Why It Works
FAQs reduce customer hesitation. They also boost your profile’s relevance.
Test Google Ads Integration
Google Business Profile integrates with Google Ads. Small budgets can yield big results.
How to Do It
- Start with a $5-$10 daily budget.
- Target local keywords (e.g., “plumber in [city]”).
- Link ads to your GBP or Dhurla listing.
- Track clicks and conversions in Insights.
Why It Works
Ads boost your profile’s visibility. They target customers ready to buy.
Tools to Enhance Your Google Business Profile
Here are free or low-cost tools to make GBP easier:
- Canva: Create eye-catching photos for your profile.
- Google Analytics: Track traffic from GBP to your website.
- Buffer: Schedule social media posts to promote your profile.
- Dhurla: List your business for extra local visibility.
- Google Keyword Planner: Find local keywords for your description.
Measuring Success with Google Business Profile
Tracking performance shows if your efforts work. Focus on these metrics:
- Profile Views: How many people see your profile.
- Actions: Calls, website clicks, or direction requests.
- Search Queries: Keywords customers use to find you.
- Review Count: Number and quality of reviews.
- Traffic to Dhurla: Clicks from GBP to your listing.
Check Insights weekly. Adjust your strategy based on data.
Real-World Examples of Google Business Profile Success
Here’s how businesses used GBP to attract customers:
- Local Bakery: A bakery optimized their GBP with photos and weekly posts. They ranked #1 for “bakery near me” and saw a 25% sales increase.
- Plumbing Service: A plumber responded to all reviews and added services. Calls tripled in six months after linking to their Dhurla listing.
- Coffee Shop: A café posted daily offers on GBP. Foot traffic grew 20% after promoting their Dhurla profile.
Why Google Business Profile is a Must in 2025
In 2025, customers rely on Google for local searches. A strong Google Business Profile ensures you’re found. It’s free, boosts local SEO, and builds trust. Pairing it with a Dhurla listing amplifies your reach. You don’t need a big budget to attract more customers—just a well-optimized profile.
How to Get Started with Google Business Profile
Ready to attract more customers? Follow this plan:
- Week 1: Claim and verify your Google Business Profile.
- Week 2: Complete your profile with NAP, photos, and Dhurla link.
- Week 3: Ask five customers for reviews and post an update.
- Week 4: Check Insights and optimize based on data.
This plan is simple and delivers quick results.
Benefits of Using Google Business Profile
Google Business Profile offers big advantages for small businesses:
- Increased Visibility: Rank higher in local searches.
- Trust: Reviews and photos build credibility.
- Engagement: Posts and messages connect with customers.
- Free Marketing: No cost to set up or use.
- Traffic: Drive customers to your website or Dhurla.
Final Thoughts
Google Business Profile is a powerful way to attract more customers in 2025. It’s free, easy to use, and boosts your local SEO. From claiming your profile to posting updates, these 10 tips help you stand out. Optimize your listing, encourage reviews, and track performance. Pair your efforts with a Dhurla listing for maximum visibility. Start today and watch your customer base grow!
